Matthew Allyn

I help wellness coaches become powerful leaders by creating their irresistible and transformational 4-figure offer!

The biggest block I see wellness coaches facing is lacking clarity on their 4-figure transformational offer. This leads to undercharging, under delivering and a lack of confidence in marketing.

Even those who are posting on social media are not creating demand for their service. Marketing on social media has changed in just the last 2-3 years. Our audience is sophisticated and it's time to meet them where they are at.

MY JOURNEY

I have been an athlete all my life. At 14 I began my journey in the weight room and fell in love. When I was a freshman in college, studying to be an engineer, I looked in the mirror at the gym and thought, "It'd be so cool to be a personal trainer, but that's not a real career path..." I got my BA in Civil Engineering and worked in NYC on some amazing projects. Then I had a quarter life crisis, rode my bike across the country in the summer of 2016 and realized.... There is way more to life than working for the weekends. I like being an engineer, but don't love it. It's time to pursue and life of DAILY HAPPINESS. In 2017 I got my CrossFit Level 1 certification and began part time coaching after working as an engineer. By 2018 I had enough, quit engineering and moved to Colorado to become a full time Personal Trainer and CrossFit coach. During that time I also became a professional photographer specializing in CrossFit events. I always knew I wanted to do more for people than write workouts and correct their form in the gym. These people needed more than the 1 hour in the gym. I also knew shooting photos wasn't the change I wanted to make in the world. Thank god for the pandemic. The gym shut down and I lost all my photography clients. So... I put all my knowledge together on fitness, branding, marketing and sales and started my first online program. Now I have taken pride in mastering my love for coaching my students to become powerful online leaders.

WHAT YOU SHOULD KNOW ABOUT ME

Happiness is a choice. I'll go to my grave with this one. Everything in life is a choice. At any moment you can choose how you want to see the world and how you view your circumstances. You can continue to make excuses, or you can use your story as power and strength to take you further.

DISCOVER MORE

Favorite quote/piece of advice?
People on their death bed don't regret the things they did do, they regret the things they didn't do.

Favorite morning ritual?
Journal and Meditate

What activity instantly calms you?
Running

How do you define success?
People have been telling us our whole lives what success is... So don't worry about how I define it... how do YOU define success?